Social 100 Facebook Instagram Twitter YouTube

About us

Champions of the World

Champions of the World is 100% New Zealand owned and operated, and is one of New Zealand's largest resellers of licensed rugby and sporting merchandise with eight stores throughout the country.  

Our stores are placed in Auckland CBD, Taupo, Christchurch x3, Dunedin and Queenstown. We offer first class customer service to locals and visitors alike. You will also see Champions of the World at the AMI Stadium in Christchurch selling licensed merchandise at all Super Rugby and the Mitre 10 Cup matches.

Our online store has operated since 2000 and has shipped thousands of orders around New Zealand and the World, resulting in thousands of happy customers. That is what you get when you offer a stress free customer focused online shopping experience. Why not try it and see for yourself!

Our Support Office is located at:

Unit 10, 1 Stark Drive


Tel: 03 365 8732


Customer Testimonials

Daniel, New Zealand, June, 2016

Oh man what an awesome trade! Prompt precise straight forward communications. Packaged extremely well arrived the very next day!!! I even received 2 bonus gifts 2 add 2 the delight.  Highly recommend.

Leigh Holme, January 2016

We live in Australia and find it very hard to purchase Chiefs gear but you guys make it super easy!  Placed an order on Tuesday and arrived in Australia within days  - could not be happier. 

Alan, New Zealand, February 2016

Fabulous service from them when I ordered the wrong size! It simply wasnt a problem, I sent the shirt back and then two days later another shirt arrived that was perfect. Great customer service and support!  Well done "champions of the world"

Charlotte Sadd, UK, February 2014

Love the jersey - bought for a fiends baby in the Uk and the delivery time was amazing. I ordered it late evening UK time and it arrived at its NZ destination by the time I woke up the next morning! Outstanding service and very happy with the purchase overall. Couldn't have asked for better service, and of course a great product too. Would purchase again definitely. 

Todd Fisher, New Zealand, August 2013

Awesome Jersey. I'm normally a Medium but ordered a Large thinking that Medium would be too slim (like adidas jerseys) however that was a mistake so I exchanged and Medium fits perfectly. Awesome service by Champions, delivered next day super fast.

Paul Hillyard, Sheffield UK, August 2013

Well worth ordering from the opposite side of the globe! Excellent service and, importantly, quality garment. Very pleased all-round!

December 2012

A friend who suggested Champions , I phoned the manager Justin(Queen street) website only shows XXXL too big, you can only order online through the website he contacted the head office and let them know that I would be ordering an XL which he had. Monday night I placed the order online Wednesday morning I recieved the shirt, all the time I was kept informed that my order was received then dispatched. The service was excellent and the delivery super quick, I will certainly use this store/site again. 

Tresina Stewart, Australia, November 2012

I'm so happy its 10am here in Perth and I have just received the personalised kiwi jersey and it looks great! My husband arrives back from the mines tomorrow and its also his 30th bday so very happy that its here on time, as he is usually away for a month. I actually didnt expect it here until friday maybe.  I just wanted to take the time to really thank you for your urgency and outstanding customer service! I had previously ordered a state of origin queensland jersey from brisbane and it took two weeks and communication with them was very poor.  Again thank you so much for your help, a very happy customer.

Rachel Townsend, New Zealand, October 2012

I have been meaning to email and say THANK YOU so much for your fantastic customer service.  I bought some All Blacks gear off your website just before the All Blacks vs Agentina game in Wellington and was blown away by how easy it was and also by how fast it turned up!  I ordered it then I think it was delivered the next day! I was very impressed as it was that week of the game I purchased it and wasn't too sure if it was going to arrive in time.  I took my mum for a treat so it was even more special that we had the mean supporters gear as well!  So thanks again so much, outstanding!  I will definetely be ordering more through your company in the future. 

Taryn Taurima, Brisbane Australia Nov 2011

I would just like to congratulate Champions for the great service.  This is my second order now and I am very pleased with the service and speedy delivery.  Much easier and faster than searching for my husbands beloved All Blacks essentials locally as they never have his size or the selection.  I will definetely be recommending Champions to all my friends and family.Regards 


Marc Hoekstra, The Netherlands April 2011

My order arrived yesterday in good condition and a lot quicker then we thought. Big smile on the little lad's face. Thanks for that! cheers 


Olivier Pirnay, Belgium, May 2011

Hello, Just a short mail to thank you for the order. I received it last Thursday and it was very quick. The jersey is really perfect. So thank you for everything ! Very good service! 


Kathy Leicester, California, USA
Hello! I've already received my purchase--it is here, it is complete, and it is as good or better than advertised. You have performed better than many organizations that are in the United States, and you're halfway around the world. My sincere thanks for GREAT service. I shall talk about your organization with my friends and family, and will pass the word that you're a vendor to be trusted and relied upon to do even better than advertised. I can't tell you how much I appreciate such marvelous service. My brother and brother in law will both be very pleased with their gifts. Thank you! 
James Alexander, United Kingdom
I have just recieved confirmation of my order, and am writing to tell you how happy Ia am with the service you offer. Your website was efficiently run, easy to use, and ordering could not have been easier. I felt 100% confident with your service, and have not been disappointed. Living in the United Kingdom, its is uprisingly difficult to pick up many sporting jerseys due to lack of choice and size availability. Your site offers me a great choice, at a good price. I am sure I will be using your company again in the near future, and look forward to continued quality service. 


Ecommerce Solution by EstarOnline