Canterbury of New Zealand

The ARU's CEO and Managing Director, Gary Flowers, said the extension of the current contract clearly indicated the successful long-term partnership between the two parties. "The Wallabies set very high standards on and off the field, and Canterbury has exceeded these standards, particularly during last year's World Cup," Mr Flowers said. "Canterbury is a great fit with the Wallabies. We share similar values in heritage, tradition, sportsmanship and technical excellence. This is the continuation of a great partnership."
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Technical excellence will remain a focal point of the partnership, with Canterbury's global commitment to R & D highlighted during last year's Rugby World Cup. Whilst the majority of Canterbury's major competitors garments were tearing on the field, Canterbury went through the entire RWC without one ripped garment.

"As a brand that lives and breathes Rugby, we are delighted to continue our partnership with the Wallabies and we're looking forward to giving the team that competitive edge," said Canterbury CEO Bruce Cotterill."Combining the latest technology with comfort, style and durability are our brand hallmarks and we want to continue this. We want to ensure the players can get the job done and look good doing it."

Canterbury's Wallaby merchandise range has also been well received by supporters, who snapped up more than 200,000 Canterbury Wallaby jerseys in 2003, 176,000 of these in Australia and 100,000 during the Rugby World Cup. The initial delivery of women's jerseys was a favourite and sold out within the first week of the tournament.

After experiencing some great success in last year's Rugby World Cup, Canterbury will be expanding its current range of products for Wallaby fans. The company will pay special attention to developing ranges that suit both men and women and the new partnership will play a major role in taking Canterbury's Rugby product to the world, particularly as the company increases its casual wear presence.

"You cannot underestimate the power of national pride, which the Wallabies seem to tap every year. Canterbury will deliver new products for men, women, children and even toddlers, to cater for the Wallaby faithful," Mr Cotterill said.

In addition to its partnership with the Wallabies, Canterbury also sponsors all three Australian Super 12 teams, as well as South Africa, Scotland, Ireland, Fiji and Japan.