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About us

Champions of the World is 100% New Zealand owned and operated, and one of the country's largest resellers of licensed rugby and sporting merchandise. We have six stores located throughout the country and invite you to come visit us!   

Our stores are located in Auckland CBD, Taupo, Dunedin, Queenstown, and Christchurch. We also have a fully stocked showroom in Christchurch. We pride ourselves in offering first class service to locals and visitors alike and stock the best rugby supporters ranges to help you cheer on your favourite team. You can also find Champions of the World at the AMI Stadium in Christchurch selling licensed merchandise at all Super Rugby and the Mitre 10 Cup matches.

Our online store has operated since 2000 and has shipped thousands of orders around New Zealand and the world, resulting in happy rugby fans around the globe. We offer a stress free, customer service focused online shopping experience that allows you to find what you need, fast.

Our Support Office is located at:

Unit 10, 1 Stark Drive


Tel: 03 365 8732


Customer Testimonials

Daniel, New Zealand

Oh man what an awesome trade! Prompt, precise, and straight forward communications. Packaged extremely well and arrived the very next day!!! I even received 2 bonus gifts 2 add 2 the delight.  Highly recommend.

Leigh Holme, Australia

We live in Australia and find it very hard to purchase Chiefs gear but you guys make it super easy!  Placed an order on Tuesday and arrived in Australia within days  - could not be happier. 

Alan, New Zealand

Fabulous service from them when I ordered the wrong size! It simply wasn't a problem- I sent the shirt back and then two days later another shirt arrived that was perfect. Great customer service and support!  Well done Champions of the World!

Paul Hillyard, Sheffield UK

Well worth ordering from the opposite side of the globe! Excellent service and, importantly, quality garment. Very pleased all-round!

Rachel Townsend, New Zealand

I have been meaning to email and say THANK YOU so much for your fantastic customer service.  I bought some All Blacks gear off your website just before the All Blacks vs Argentina game in Wellington and was blown away by how easy it was and also by how fast it turned up!  I ordered it then and it was delivered the next day! I was very impressed as it was that week of the game and I purchased it but wasn't too sure if it was going to arrive in time.  I took my mum for a treat so it was even more special that we had the mean supporters gear as well!  So thanks again so much, outstanding!  I will definetely be ordering more through your company in the future. 

Taryn Taurima, Brisbane Australia

I would just like to congratulate Champions for the great service.  This is my second order now and I am very pleased with the service and speedy delivery.  Much easier and faster than searching for my husbands beloved All Blacks essentials locally as they never have his size or the selection.  I will definetely be recommending Champions to all my friends and family.

Marc Hoekstra, The Netherlands

My order arrived yesterday in good condition and a lot quicker then we thought. Big smile on the little lad's face. Thanks for that!

Kathy Leicester, California, USA

Hello! I've already received my purchase-it is here, it is complete, and it is as good or better than advertised. You have performed better than many organizations that are in the United States, and you're halfway around the world. My sincere thanks for GREAT service. I shall talk about your organization with my friends and family, and will pass the word that you're a vendor to be trusted and relied upon to do even better than advertised. I can't tell you how much I appreciate such marvelous service. My brother and brother-in-law will both be very pleased with their gifts. Thank you! 

James Alexander, United Kingdom

I have just recieved confirmation of my order, and am writing to tell you how happy I am with the service you offer. Your website was efficiently run, easy to use, and ordering could not have been easier. I felt 100% confident with your service, and have not been disappointed. Living in the United Kingdom, it is difficult to pick up many sporting jerseys due to lack of choice and size availability. Your site offers me a great choice, at a good price. I am sure I will be using your company again in the near future, and look forward to continued quality service. 


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